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Five Ways to Generate Medicare Leads

Getting Medicare leads can be challenging, but it’s not impossible. Having more than one source for lead generation is best to create a steady stream of clients. Beyond the usual social media advertising, here are five ways to generate Medicare leads:

  1. Networking
    Try to create a network of people who can recommend you to prospects in need of Medicare. Start building partnerships with your clients to discuss opportunities and build a mutually beneficial relationship. Getting involved in your community is another way to generate leads. Participate in groups, meetings, etc., and try to get your name out as much as possible.
  2. Referrals
    One of the oldest tactics in the book, personal referrals make up a large part of business recommendations. Up to 92 percent of consumers trust referrals from people they know. It might be a more challenging path to cross, but it’s worth the effort. Online reviews and social media/website referrals count, too!
  3. Direct Mail
    Up to 70 percent of Americans think direct mail is superior to the Internet when it comes to personal relationships. Even in today’s digital world, direct mailers are one of the most effective ways to get Medicare leads. Contact information that will lead consumers to your website, landing page, or blog should be included.
  4. Print Advertising
    Still quite relevant in today’s digital world, more than 80 percent of consumers act on direct-print mail advertisements compared to only 45 percent for electronic advertisements. Online ads have a reputation for being misleading, so print remains the most trusted marketing information source. Since they are so straightforward, they give the business more credibility.
  5. Webinars
    An excellent way to demonstrate your expertise, webinars also let some of your personality shine through. If you have an e-mail database, send your webinar information to your ideal audience. They have already shown an interest in what your business has to offer. Webinars are ideal for solidifying that trust and closing the deal.

Omega Benefit Strategies provides seniors who are affiliated with credit unions, labor unions, and associations an educational resource for Medicare. Our turnkey marketing package seamlessly integrates with existing market strategies. We can help businesses increase new member acquisitions, bolster retention, cross-sell opportunities via our “scorecard” system, and even earn an ancillary revenue stream. Accommodating any size membership, we maintain exemplary member service and offer top-notch products. Contact us today by going to www.omegabenefit.org or call 888-404-5049.

Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.

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Three Tips to Deliver a Strong Insurance Pitch

Three Tips to Deliver a Strong Insurance Pitch

Insurance sales can be challenging. It requires a balance of friendly tactics blended with your promotional. All too often, sales-driven rhetoric seems overbearing to clients. On the other hand, being too friendly can drive people away as well. To avoid either of these situations, it is a good idea to rehearse the insurance sales pitch tips below. This three-step process is a foolproof way to offer a stronger proposal to your clients. Feel free to tweak and customize the steps to benefit your individual needs.

Your Role
The first step is to define your role, being clear about your expectations, limitations, and goals in a clear, concise manner. Try to explain what you do – or can accomplish – in one or two sentences. Figure out the fundamental things every client will need to know and feel before doing business with you. Outline your services, results, and emotions without oversharing. Entice your clients and leave just enough questions to pique their curiosity, so they will have to refer to you for more information.

The Solution
Insurance is all about an answer or solution to a problem. A crucial aspect of your pitch is to demonstrate your knowledge and ability to formulate solutions. Keeping your audience engaged is a critical factor in separating yourself from other insurance agents. One idea is to consider your client’s biggest problem and offer an answer with an added benefit. Offering a resolution provides proof that you can – and have – delivered on your promises. Ousting their doubts and proving you have what it takes makes all the difference.

Action
Persuade clients to take action by putting the ball in their court. Use urgency and action-oriented verbs to appear confident, empowering your client to move forward with you. Avoid falling flat at the end of your pitch, and be as upfront as possible. Frame it in a way where the client simply cannot say no or refuse. It’s important not to rush or ramble, so take your time and speak clearly.

For Medicare insurance strategies or to speak with a customer representative who can help you offer insurance to your clients, contact the experts at Omega Benefit Strategies today.

Omega Benefit Strategies provides senior credit union members an educational resource for Medicare. Our turnkey marketing package seamlessly integrates with existing market strategies. We can help businesses increase new member acquisitions, bolster retention, cross-sell opportunities via our “scorecard” system, and even earn an ancillary revenue stream. Accommodating any size membership, we maintain exemplary member service and offer top-notch products. Contact us today by going to http://www.omegabenefit.org or call 888-404-5049.

Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.