- Don’t wait to make meaningful connections
- The time to make deep and personal connections with your clients are not 1 or 2 months prior to a launch or an event. The time to create these relationship should start when your client begin the process to becoming a client. The quicker you create that relationship, the quicker your client sees your company as a person rather than a business. If your clients can make a personal connection, you will see an increase in retention and loyalty.
- Make it Playful
- Allow your clients to see the playful side of your brand! You can use subtle hints such as color schemes, or you can be bold and create a nice game as they are waiting for a landing page to load. Many companies have created sketches and funny one-liners for the clients to listen to while they are waiting.
- Be Bold
- Don’t be scared to go Bold, to try new things. If you are looking for longevity, attracting the younger generation is the way to go. The younger generation will allow your brand to grow, be experimental, and reinvent the brand if need be. Being bold also encompasses using social media platforms to their fullest ability. For example, using Instagram to story create a poll, or creating a snapchat filter at one of your events.
- Share Precious Moments
- Allow you clients to see the beautiful moments that your brand creates. A couple of ideas can be clients/employees’ birthday, monumental sale, community outreach event, and client success stories. These moment really humanize your brand and company almost instantly. Highlighting these events not only help retain your current clients, but is allows you to cast a wider net of prospecting clients.
- Make it worth sharing
- We all know the best marketing is word of mouth. If a picture says 1,000 words, then posting a picture allows us to speak without saying anything. If the moment that was photographed was shared…your brand could reach millions of people in seconds! Every picture, video or etc. that is posted on the behave of your brand should be a piece of the overall story you want the client to know.
Sited from:https://www.forbes.com/sites/forbesagencycouncil/2017/12/19/15-tips-to-increase-your-brands-visibility-with-experiential-marketing/#4ecacfb534ac