March 2021 – Omega Benefit Strategies

Getting Medicare leads can be challenging, but it’s not impossible. Having more than one source for lead generation is best to create a steady stream of clients. Beyond the usual social media advertising, here are five ways to generate Medicare leads:

Networking
Try to create a network of people who can recommend you to prospects in need of Medicare. Start building partnerships with your clients to discuss opportunities and build a mutually beneficial relationship. Getting involved in your community is another way to generate leads. Participate in groups, meetings, etc., and try to get your name out as much as possible.
Referrals
One of the oldest tactics in the book, personal referrals make up a large part of business recommendations. Up to 92 percent of consumers trust referrals from people they know. It might be a more challenging path to cross, but it’s worth the effort. Online reviews and social media/website referrals count, too!
Direct Mail
Up to 70 percent of Americans think direct mail is superior to the Internet when it comes to personal relationships. Even in today’s digital world, direct mailers are one of the most effective ways to get Medicare leads. Contact information that will lead consumers to your website, landing page, or blog should be included.
Print Advertising
Still quite relevant in today’s digital world, more than 80 percent of consumers act on direct-print mail advertisements compared to only 45 percent for electronic advertisements. Online ads have a reputation for being misleading, so print remains the most trusted marketing information source. Since they are so straightforward, they give the business more credibility.
Webinars
An excellent way to demonstrate your expertise, webinars also let some of your personality shine through. If you have an e-mail database, send your webinar information to your ideal audience. They have already shown an interest in what your business has to offer. Webinars are ideal for solidifying that trust and closing the deal.

Omega Benefit Strategies provides seniors who are affiliated with credit unions, labor unions, and associations an educational resource for Medicare. Our turnkey marketing package seamlessly integrates with existing market strategies. We can help businesses increase new member acquisitions, bolster retention, cross-sell opportunities via our “scorecard” system, and even earn an ancillary revenue stream. Accommodating any size membership, we maintain exemplary member service and offer top-notch products. Contact us today by going to www.omegabenefit.org or call 888-404-5049.

Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.

A Field Marketing Organization (FMO) can help market, sell, and distribute various insurance products; at Omega, we focus on Medicare Advantage and Supplement plans. To provide our clients with the best possible service, we focus solely on the Medicare realm.

Carriers have added efficiencies and are often offered contracts by agents that they might not otherwise be able to access. When you choose to work with an FMO, you are essentially selecting a business partner to help grow your company. There are countless aspects of managing your company; from training and certification to carrier contracting and enrollment processing, you will surely have plenty to learn and do as an insurance agent. To help ease some of your stress and mitigate the learning curve, read on to discover how partnering with an FMO can help your business:

Enrollment Processing: A significant benefit of using an insurance agent’s services, this process can be more complex than initially thought. It’s essential to have the most recent carrier enrollment forms, complete client information, and supplemental information for specific plan changes. You should be able to update carrier forms, checklists, and guides effortlessly. Most FMOs provide back-end support to process and submit enrollment applications.

Training and Certification: Annual AHIP certification and staying current with yearly changes and new products is vital for success as an insurance broker. These tasks require a lot of training. A solid FMO should provide you with all the resources necessary to get – and stay – certified, take on new products, educate your clients, and remain successful in your arena.

Carrier Contracting: Most FMOs have existing contracts with multiple carriers and products to make the process more streamlined for you to provide a greater number of plans and benefit options to your clients. It is possible to work directly with carriers and obtain individual contracts for each one.

Compliance: To help your clients understand all the available options, you must be knowledgeable about each product and abide by the guidelines. To get clients their best coverage at the best rate, it’s paramount to work with a well-established FMO.

Office Support: Insurance agencies have almost never-ending case management, enrollment tracking, payment processing, etc. A strong FMO will provide the back-office support you require. You’ll quickly learn how to manage your book of business, claims, track paperwork, and handle overall office duties.

Marketing Services: Multi-level marketing can be a complex creature, but a good FMO will have that under control. To approach new targets, stay connected with your existing customer base, and become more of an authority, an experienced FMO will provide marketing support across all channels.

Get started with a trusted FMO like Omega Benefit Strategies today. We can help take your company to the next level.

Written by the digital marketing staff at Creative Programs & Systems: www.cpsmi.com.

Month: March 2021

Five Ways to Generate Medicare Leads

Why an Insurance FMO Can Help Your Business